Institutional
20.11.23
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Lobo de Rizzo presents new brand positioning

Signed by FutureBrand, the proposal indicates a current way of dealing with Business Law: from a human, questioning, and efficient perspective

Lobo de Rizzo announces its new brand positioning this Tuesday 21st. With a new proposal, which indicates a current way of dealing with business law from a human, questioning, and efficient perspective, the full-service law firm with operations across Brazil and offices in Rio de Janeiro and São Paulo presents the evolution of its visual and verbal expressions signed by FutureBrand São Paulo.

The change reflects Lobo de Rizzo's efforts to be a protagonist in an extremely competitive market, such as investments in technology and innovation. “Now we have an authentic communication platform to establish genuine connections with our clients, professionals, and other audiences with whom we interact daily. It is necessary to evolve and propose new movements for the market, searching for new solutions for the legal environment”, says Marcelo Bez, managing partner of the firm.

Brand manifesto
To question the status quo and evolve, promoting a cutting-edge legal legacy, the firm expresses, through its new manifesto, the values and motivation of the new brand.

We are a singular and plural law firm.
Tomorrow inspires us: we adapt and reinvent ourselves every day. With courage.
We privilege listening and co-create new points of view that make the category evolve.
We go from one challenge to another, bringing together a diversity of thoughts and solutions. We value people who question the status quo.
With attention to every detail, we build together a solid journey and legacy.
We are brave
We are ahead of our time
We are Lobo de Rizzo