Intellectual Property, Innovation, and Entertainment
We act in a advising, contractual, and contentious manner (including in court expert examinations and technical assistance activities, in addition to extrajudicial warning letters and legal measures) in the development, management, use, protection, and exploitation of intangible assets, such as copyrights, trademarks, patents, software, design, geographical indications, cultivars, technology, and business secrets. We carry out training for internal corporate areas (such as IT, R&D, business, communication and marketing, and operations) and support structuring corporate knowledge management and innovation projects.
We prepare, analyze, review, and negotiate contracts related to the creative industry, such as audiovisual and artistic productions/coproductions, and facilitation of cultural, artistic, musical, and sport events (such as sponsorship, naming rights, licensing, distribution, dissemination, and transmission); we advise on game development and commercialization contracts, analysis of image rights issues and ambush marketing; we act before the National Advertising Self-Regulation Council (CONAR); we support the authorization process for commercial promotions with the Ministry of Finance; we assist in the protection, exposure, and commercialization of fashion and other luxury items and consumer goods, especially in the digital environment, whether via B2B or B2C e-commerce, presence and dissemination of content on social media, online marketing, relationships with influencers digital, among others.
Technology and Data Protection
Our clients also receive strategic advice in complex negotiations and mergers and acquisitions (especially in technology and other sectors in which the main asset is Intellectual Property); in structuring, restructuring, asset valuation, acceleration, incubation, and corporate investment rounds; in structuring and reviewing business models for innovative companies and franchises; legal advice in due diligences; in licensing, transfer, outsourcing, joint development, commercialization, joint ventures, strategic technological partnerships, and contracts related to Information Technology (such as migration to cloud computing and structuring of data centers); in technical cooperation activities involving universities, ICTs under the Innovation Law, productive development partnerships (PDPs), among others.
We support companies in structuring and reviewing projects to comply with the General Data Protection Law (LGPD); in the development and review of privacy policies and terms of use for websites, Internet usage, and cookie management policies, as well as corporate policies for the appropriate and safe use of the Internet and data-intensive technological solutions; in managing security incidents and communicating with relevant parties. We provide advice on privacy, freedom of expression, and responsibility of Internet service and content providers in light of the Marco Civil da Internet and applicable legislation.
